Homebuying 101

How to sell your home

Once you're ready to sell, here's what to expect.

October 7, 2022210 views0

Article last updated July 2023

You’re ready to sell your property. And, while you’re looking forward to seeing the word “SOLD” posted from the curb, you know there’s a lot to consider along the way. One of your first decisions is to select a real estate company and real estate agent who’ll join you in the process.

But what’s next?

Step 1: Planning Phase

Listing Agreement: contractural agreement for your realtor to list your property on the MLS (multiple listing service)
Seller completes disclosure package: get inspections performed on the home, seller discloses information about the property, etc.
Realtor opens pre-escrow
If needed, Realtor coordinates repairs and updates of home
Realtor coordinates professional photography of home

Step 2: Off-Market Preparation

Internet, network, and client-based promotion
Color brochures
Top agent network posts of off-market listings
Call area-specific agents to inform them of an off-market listing
Dedicated property website
Coming soon open house newsletter

Step 3: Advisory Phase

Finalize pricing strategy
Finalize Color brochures
Publish disclosure package
Saturday / Sunday open house
Email blast to agents and brokers

Step 4: Agency Phase

Daily status reports
Continuous marketing
Follow up with all parties
Weekend traffic report
Review offers
Negotiation
Execute Purchase and Sales Agreement

Step 5: Diligence

Work with Appraiser to provide support of value
Assist with closing procedures per owner’s request

Step 6: Post Sales Checklist

Introduction to Escrow Officer
Escrow coordination
Signing at title
Transfer of title
Disbursement of funds to the seller
Keys and garage remotes given to new owners

About the Author

Montana Gabrielle Hooks is a SF Bay Area Realtor in the East Bay. Local entrepreneurship, playing bass guitar and singing live karaoke are a few of her favorite things. She serves on the Young Realtists Division, Oakland board is a member of the Associated Real Property Brokers. Follow her on Instagram or learn more about her on her website.